Celebrating API Heritage Month with Our Favorite API Founded Brands
In 1992, Congress passed Public Law 102–450 which annually designated May as Asian/Pacific Islander Heritage Month. This month honors the contributions that generations of Asians and Pacific Islanders have made to American history, society, and culture.
Gold House lives to unite, represent, and serve the API community. We recognize that societal change is often sustained economically, and last year’s pandemic negatively impacted Asian-owned businesses more than any other demographic group.
To empower and support the incredible community of Gold Rush founders and select alumni will offer exclusive discounts on your favorite products from May 17 to 31.
Stories behind the products
After supporting 120+ API Founders and 85+ small and medium-sized businesses through the Gold Rush Accelerator Program, it’s only become more apparent to our team that API entrepreneurs are far from a monolith.
Phoebe Yu, an international traveler and businessperson, is the CEO and Founder of ettitude. After moving to Melbourne, Australia, Phoebe spotted an opportunity within the bedding market to create sustainable, luxury sheets for less. Rather than relying on cotton, ettitude produces sheets from bamboo lyocell fabric which is made from 100% organic bamboo and creates 52% less carbon emissions and uses 500x less water than a cotton sheet set. If you’re looking to sustainably welcome a new home, consider gracing your new mattress with ettitude.
Born in Spain to Chinese immigrant parents, Andrea Xu’s (CEO and Co-Founder of Umamicart) diverse upbringing inspired her to build an online experience for customers. With Umamicart, anyone can access delicious products across Asian cuisines. Lao Gan Ma, Chapagetti, and Nishiki rice should never be out of reach no matter where you are!
Mainstream western media focuses largely on South Asia’s poverty and stereotypes. Snigdha Sur started The Juggernaut to bring in unique perspectives centering on the Brown gaze, that’s driven by deep storytelling, great writing, and smart, context-driven voice. With South Asians part of the fastest-growing demographic in the United States, The Juggernaut is authentically covering a needed voice to better understand one of the largest diaspora communities.
The above products are just a preview of a handful of products that are available during the Gold Rush API Heritage Month Sale. Every product featured has a rich origin story driven by the various upbringings and cultures behind the founders’ journey. Our team is proud to showcase these high-quality, personal products that serve as a testament to the diversity of the API diaspora across the United States.
Gold Rush Team’s Featured Favorites!
Megan Ruan: At full risk of being trite, Neuro is the best thing since sliced bread. Two mints are the equivalent of an espresso without the jitters and with a burst of clarity and focus you can’t get from java beans. Let’s put it this way, if you could only buy Neuro with Dogecoin, I would just have to do it.
Anna Lu: Trouble unwinding after a long day? Caught in an endless loop of doom scrolling before bed? Potli’s Dream Honey is here to help you out! Melt away and sink into deep, restful, sweet sleeps with 1 tsp of this CBD and melatonin-infused honey before bed.
Mikkoh Chen: Love that smell of strong coffee brewing to get your morning started? You’ll have to get some Nguyen Coffee Supply! 2x more caffeine, 60% less sugars, and more antioxidants — it’s the perfect thing to get yourself energized and power through your day!
Pauline Yang: The quickest and fail-proof way to spice up your dishes are with Fly By Jing sauces. Drizzle some Sichuan Chili Crisps over your morning avocado toast for a delicious wake-up call. Heat up a quick dumpling lunch and enjoy with the sweet and savory Zhong Sauce. Wind down the night with flaky mala spiced scallion pancakes, which are super easy to make with the Mala Spice Mix. Plus check out more amazing recipes on Fly By Jing’s blog!
Daniel Lee: My friends and family keep telling me I have a problem because 90% of my recycling bin is filled with crushed cans of Lychee Sanzo. The hint of Lychee flavor mixed with the crisp carbonation is enough to keep me going all day. At only 20 calories a can, it feels pretty guilt-free to down a couple of ice-cold Sanzos after my daily run.
Aarthi Shankar: Stuck on an endless Zoom meeting loop and no time to make a meal? Grab any of Nona Lim’s mouth-watering Heat & Sip Cups and in under 3 minutes, you will be wrapped in a warm blanket of delicious comfort to help with the transition from meetings to Netflix binge-watching sessions. For the spice seekers, another quick, scrumptious option is the Spicy Chicken Ramen Night Kit — just let Nona Lim’s Spicy Ramen recipe be your guide for a gourmet, flavor-filled evening.
Where do the Gold Rush sale proceeds go?
100% of the sales generated during the Gold Rush API Heritage Month Sale will go directly to the respective participating businesses. Gold House is a nonprofit organization and will not collect any proceeds from the sale.
If you want to join us in celebrating API Heritage Month by supporting API businesses, make sure to visit www.goldrush.market from May 17 to 31 and take advantage of limited, exclusive discounts offered by your favorite Gold Rush brands.
